How to measure social media : a step-by-step guide to developing and assessing social media ROI : by Nichole Kelly.

By:

Kelly, Nichole [author]

Material type:

TextLanguage: ENG Publication details: Indianapolis, Ind. : Que Pub., c2013.Description: xii, 243 pages. : illustration. ; 23 cmISBN:

9780789749857

Subject(s):

LOC classification:

HF 5415. I26 .K45 2013

Contents:

Aligning social media strategies to marketing goals -- Aligning social media to the sales funnel -- Social media for brand awareness -- Measuring brand awareness -- Social media for lead generation -- Measuring lead generation -- Social media for customer retention -- Measuring customer retention -- Breaking down the barriers to social media measurement -- Understanding the dots that need to connect to measure -- Measurement tool review -- The perfect mix of tools for under $10 a month -- Creating a cross-functional dashboard -- Tying it all together.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Open Shelf	Albukhary International University LEVEL 2				HF 5415.1265 .K45 2013 (Browse shelf(Opens below))					Available			1100027267

Total holds: 0

Includes index.

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