Consumer behavior : in fashion

By:

Michael R. Solomon, Nancy J. Rabolt

Contributor(s):

Rabolt, Nancy J

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2004.Description: xiv, 542 p. : ill. ; 27 cmISBN:

013081122X
9788175580327

Subject(s):

Marketing

Contents:

Pt. I. Introduction. 1. Introduction to Fashion Concepts, Fashion Theories, and Consumer Behavior. 2. Cultural Influences on Consumer Behavior. 3. The Creation and Diffusion of Fashion Consumer Culture Pt. II. Consumer Characteristics and Fashion Implications. 4. Individual Consumer Dynamics: Motivation and Values. 5. Individual Consumer Dynamics: The Self. 6. Demographic Subcultures: Age, Race, Ethnicity. 7. Demographic Subcultures: Income and Social Class. 8. Psychographics: Personality, Attitudes, and Lifestyle. 9. Consumer Perceptions Pt. III. Fashion Communication and Decision Making. 10. Fashion Communication. 11. Individual and Household Decision Making. 12. Group Influence and Fashion Opinion Leadership. 13. Buying and Disposing Pt. IV. Ethics and Consumer Protection. 14. Ethics, Social Responsibility, and Environmental Issues. 15. The Role of Government and Business in Consumer Protection.

Summary: "With a solid base in social science, and in economic and marketing research, Consumer Behavior: In Fashion provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people, and scholars understand how fashion shapes the everyday world of consumers."--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Status	Barcode
Open Shelf	Albukhary International University LEVEL 2	HD 9940 .A2 .S65 2004 (Browse shelf(Opens below))	Available	1100026092

Total holds: 0

Includes bibliographical references and index.

Pt. I. Introduction. 1. Introduction to Fashion Concepts, Fashion Theories, and Consumer Behavior. 2. Cultural Influences on Consumer Behavior. 3. The Creation and Diffusion of Fashion Consumer Culture
Pt. II. Consumer Characteristics and Fashion Implications. 4. Individual Consumer Dynamics: Motivation and Values. 5. Individual Consumer Dynamics: The Self. 6. Demographic Subcultures: Age, Race, Ethnicity. 7. Demographic Subcultures: Income and Social Class. 8. Psychographics: Personality, Attitudes, and Lifestyle. 9. Consumer Perceptions
Pt. III. Fashion Communication and Decision Making. 10. Fashion Communication. 11. Individual and Household Decision Making. 12. Group Influence and Fashion Opinion Leadership. 13. Buying and Disposing
Pt. IV. Ethics and Consumer Protection. 14. Ethics, Social Responsibility, and Environmental Issues. 15. The Role of Government and Business in Consumer Protection.

"With a solid base in social science, and in economic and marketing research, Consumer Behavior: In Fashion provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people, and scholars understand how fashion shapes the everyday world of consumers."--BOOK JACKET.

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