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Rural marketing / Pallavi Bahuguna.

By: Material type: TextPublication details: New Delhi : Centrum Press , c2011 Description: 312 pages ; 22 cmISBN:
  • 9789380921082
Subject(s): LOC classification:
  • HF 5415.12 .I5  .B34 2011
Contents:
Size and structure of rural markets -- Factors influencing rural marketing -- Rural market index : Thompson index -- Rural market strategies -- Marketing of services -- Rural marketing channels -- Marketing of consumables and durables -- Marketing ofagricultural products -- Rural industry in India -- Problems in rural marketing -- Approaches for rural marketing -- Rural India consumers -- Role of government and NGOs in rural marketing.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Open Shelf Albukhary International University LEVEL 2 HF 5415.12 .I5 .I43 2011 (Browse shelf(Opens below)) Available 1100025509
Open Shelf Albukhary International University LEVEL 2 HF 5415.12 .I5 .K86 2009 (Browse shelf(Opens below)) Available 1100025510
Open Shelf Albukhary International University LEVEL 2 HF 5415.12 .I5 .B34 2011 (Browse shelf(Opens below)) Available 1100023161
Total holds: 0

Includes index.

Size and structure of rural markets -- Factors influencing rural marketing -- Rural market index : Thompson index -- Rural market strategies -- Marketing of services -- Rural marketing channels -- Marketing of consumables and durables -- Marketing ofagricultural products -- Rural industry in India -- Problems in rural marketing -- Approaches for rural marketing -- Rural India consumers -- Role of government and NGOs in rural marketing.

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