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Rural marketing / Pallavi Bahuguna.

By: Material type: TextPublication details: New Delhi : Centrum Press , c2011 Description: 312 pages ; 22 cmISBN:
  • 9789380921082
Subject(s): LOC classification:
  • HF 5415.12 .I5  .B34 2011
Contents:
Size and structure of rural markets -- Factors influencing rural marketing -- Rural market index : Thompson index -- Rural market strategies -- Marketing of services -- Rural marketing channels -- Marketing of consumables and durables -- Marketing ofagricultural products -- Rural industry in India -- Problems in rural marketing -- Approaches for rural marketing -- Rural India consumers -- Role of government and NGOs in rural marketing.
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Holdings
Item type Current library Call number Status Barcode
Open Shelf Albukhary International University LEVEL 2 HF 5415.12 .I5 .I43 2011 (Browse shelf(Opens below)) Available 1100025509
Open Shelf Albukhary International University LEVEL 2 HF 5415.12 .I5 .K86 2009 (Browse shelf(Opens below)) Available 1100025510
Open Shelf Albukhary International University LEVEL 2 HF 5415.12 .I5 .B34 2011 (Browse shelf(Opens below)) Available 1100023161
Total holds: 0

Includes index.

Size and structure of rural markets -- Factors influencing rural marketing -- Rural market index : Thompson index -- Rural market strategies -- Marketing of services -- Rural marketing channels -- Marketing of consumables and durables -- Marketing ofagricultural products -- Rural industry in India -- Problems in rural marketing -- Approaches for rural marketing -- Rural India consumers -- Role of government and NGOs in rural marketing.

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