Includes index.

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

Section 1 Consumers in the Marketplace -- Chapter 1 Buying, Having, and Being -- Section 2 Consumers as Individuals -- Chapter 2 Perception -- Chapter 3 Learning and Memory -- Chapter 4 Motivation and Global Values -- Chapter 5 The Self -- Chapter 6 Personality and Psychographics -- Section 3 Consumers as Decision Makers -- Chapter 7 Attitudes and Persuasion -- Chapter 8 Decision Making -- Chapter 9 Buying and Disposing -- Chapter 10 Organizational and Household Decision Making -- Section 4 Consumers and Subcultures -- Chapter 11 Groups and Social Media -- Chapter 12 Social Class and Lifestyles -- Chapter 13 Subcultures -- Chapter 14 Culture

Were you looking for the book with access to MyMarketingLab? This product is the book alone, and does NOT come with access to MyMarketingLab. Buy Consumer Behavior, plus MyMarketingLab with Pearson eText: Global Edition, 10/e (ISBN 9780273767411) if you want access to the MyLab as well, and save money on this brilliant resource.

For undergraduate and MBA courses in consumer behavior.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

Need extra support?

This product is the book alone, and does NOT come with access to MyMarketingLab.

This title can be supported by MyMarketingLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course.