Global marketing : a decision-oriented approach / Svend Hollensen.

By:

Hollensen, Svend

Material type: Text

TextPublication details: Harlow, England ; New York : Financial Times Prentice Hall, c2011.Edition: 5th edDescription: xiii, 756 pages : colour illustration ; 27 cmISBN:

9788131728147

Subject(s):

LOC classification:

HF 1416 .H65 2010

Summary: Drawing on an incomparable breadth of international examples, Global Marketing not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Written from the perspective of firms competing in international markets, irrespective of their country of origin, this book provides a complete and concentrated overview of the total international planning process.

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Holdings
Item type	Current library	Call number	Status	Barcode
Open Shelf	Albukhary International University LEVEL 2	HF 1416 .H652 2011 (Browse shelf(Opens below))	Available	1100032346
Open Shelf	Albukhary International University LEVEL 2	HF 1416 .H65 2010 (Browse shelf(Opens below))	Available	1100026213

Total holds: 0

Includes bibliographical references and index.

Drawing on an incomparable breadth of international examples, Global Marketing not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Written from the perspective of firms competing in international markets, irrespective of their country of origin, this book provides a complete and concentrated overview of the total international planning process.

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