Global marketing : a decision-oriented approach / Svend Hollensen.

By:

Hollensen, Svend

Material type:

TextPublication details: Harlow, England ; New York : Financial Times Prentice Hall, c2011.Edition: 5th edDescription: xiii, 756 pages : colour illustration ; 27 cmISBN:

9788131728147

Subject(s):

LOC classification:

HF 1416 .H65 2010

Summary: Drawing on an incomparable breadth of international examples, Global Marketing not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Written from the perspective of firms competing in international markets, irrespective of their country of origin, this book provides a complete and concentrated overview of the total international planning process.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Open Shelf	Albukhary International University LEVEL 2				HF 1416 .H652 2011 (Browse shelf(Opens below))					Available			1100032346
	Open Shelf	Albukhary International University LEVEL 2				HF 1416 .H65 2010 (Browse shelf(Opens below))					Available			1100026213

Total holds: 0

Includes bibliographical references and index.

Drawing on an incomparable breadth of international examples, Global Marketing not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Written from the perspective of firms competing in international markets, irrespective of their country of origin, this book provides a complete and concentrated overview of the total international planning process.

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