Retail marketing management / by David Gilbert.

By:

Gilbert, David

Material type:

TextPublication details: Harlow ; New York : Financial Times/ Prentice Hall, c2003.Edition: 2nd editionDescription: xiii, 457 pages : illustrations ; 25 cmISBN:

9788177588255

Subject(s):

LOC classification:

HF 5415.13 .G47 2003

Contents:

1. An introduction to retailing as an activity / Hayley Myers and David Gilbert -- 2. An introduction to retail marketing -- 3. Consumer behaviour and retail operations -- 4. The management of service and quality in retailing -- 5. The retail marketing mix and the retail product -- 6. Merchandise management / James Bell and David Gilbert -- 7. Retail pricing -- 8. Retail communication and promotion -- 9. Retail distribution and supply chain management -- 10. Methods and approaches to retail strategy and marketing planning -- 11. Retail location strategies and decisions -- 12. The management of a retail brand -- 13. The applications of IT to retail marketing / Joshua Bamfield and David Gilbert -- 14. Consumerism and ethics in retailing -- 15. International retailing / Hayley Myers and David Gilbert -- 16. The future of retailing.

Summary: "Retail Marketing Management is an invaluable aid to students of Retailing, Retail Marketing and Retail Marketing Management at undergraduate level. HND students of Retail Marketing will also find the text useful."--BOOK JACKET.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Open Shelf	Albukhary International University LEVEL 2				HF 5415.13 .G47 2003 (Browse shelf(Opens below))					Available			1100029204

Total holds: 0

Includes bibliographies and index.

1. An introduction to retailing as an activity / Hayley Myers and David Gilbert --
2. An introduction to retail marketing --
3. Consumer behaviour and retail operations --
4. The management of service and quality in retailing --
5. The retail marketing mix and the retail product --
6. Merchandise management / James Bell and David Gilbert --
7. Retail pricing --
8. Retail communication and promotion --
9. Retail distribution and supply chain management --
10. Methods and approaches to retail strategy and marketing planning --
11. Retail location strategies and decisions --
12. The management of a retail brand --
13. The applications of IT to retail marketing / Joshua Bamfield and David Gilbert --
14. Consumerism and ethics in retailing --
15. International retailing / Hayley Myers and David Gilbert --
16. The future of retailing.

"Retail Marketing Management is an invaluable aid to students of Retailing, Retail Marketing and Retail Marketing Management at undergraduate level. HND students of Retail Marketing will also find the text useful."--BOOK JACKET.

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