Retail marketing management / by David Gilbert.

By:

Gilbert, David

Material type: Text

TextPublication details: Harlow ; New York : Financial Times/ Prentice Hall, c2003.Edition: 2nd editionDescription: xiii, 457 pages : illustrations ; 25 cmISBN:

9788177588255

Subject(s):

LOC classification:

HF 5415.13 .G47 2003

Contents:

1. An introduction to retailing as an activity / Hayley Myers and David Gilbert -- 2. An introduction to retail marketing -- 3. Consumer behaviour and retail operations -- 4. The management of service and quality in retailing -- 5. The retail marketing mix and the retail product -- 6. Merchandise management / James Bell and David Gilbert -- 7. Retail pricing -- 8. Retail communication and promotion -- 9. Retail distribution and supply chain management -- 10. Methods and approaches to retail strategy and marketing planning -- 11. Retail location strategies and decisions -- 12. The management of a retail brand -- 13. The applications of IT to retail marketing / Joshua Bamfield and David Gilbert -- 14. Consumerism and ethics in retailing -- 15. International retailing / Hayley Myers and David Gilbert -- 16. The future of retailing.

Summary: "Retail Marketing Management is an invaluable aid to students of Retailing, Retail Marketing and Retail Marketing Management at undergraduate level. HND students of Retail Marketing will also find the text useful."--BOOK JACKET.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Open Shelf	Albukhary International University LEVEL 2	HF 5415.13 .G47 2003 (Browse shelf(Opens below))	Available	1100029204

Total holds: 0

Includes bibliographies and index.

1. An introduction to retailing as an activity / Hayley Myers and David Gilbert --
2. An introduction to retail marketing --
3. Consumer behaviour and retail operations --
4. The management of service and quality in retailing --
5. The retail marketing mix and the retail product --
6. Merchandise management / James Bell and David Gilbert --
7. Retail pricing --
8. Retail communication and promotion --
9. Retail distribution and supply chain management --
10. Methods and approaches to retail strategy and marketing planning --
11. Retail location strategies and decisions --
12. The management of a retail brand --
13. The applications of IT to retail marketing / Joshua Bamfield and David Gilbert --
14. Consumerism and ethics in retailing --
15. International retailing / Hayley Myers and David Gilbert --
16. The future of retailing.

"Retail Marketing Management is an invaluable aid to students of Retailing, Retail Marketing and Retail Marketing Management at undergraduate level. HND students of Retail Marketing will also find the text useful."--BOOK JACKET.

There are no comments on this title.

to post a comment.