The complete Sun Tzu for business success : use the classic rules of the art of war to win the battle for customers and conquer the competition / Gerald A. Michaelson, and Steven Michaelson.

By:

Michaelson, Gerald A [author ]

Contributor(s):

Michaelson, Steven [author ]

Material type: Text

TextPublication details: Avon, Mass. : Adams Business, c2011Description: ix, 438 pages ; 20 cmISBN:

9789670484198

Subject(s):

LOC classification:

HF 5386 .M53 2011

Contents:

Sun Tzu / Gerald A. Michaelson. Originally published: Alcoa, Tenn., Pressmark, 1998 -- Sun Tzu for execution / Steven W. Michaelson. Originally published: 2007 -- Sun Tzu for success / Gerald A. Michaelson with Steven Michaelson. Originally published: 2003. -- Preparing for the battle is essential to winning -- You must fight to win -- Mobility and flexibility are key to victory -- Simplicity -- Create alignment -- People always -- Flexibility -- Have towering strengths -- Personal characteristics for success -- Strategies for success -- Tactics for success -- Competitive success -- Practical applications.

Summary: business today is about getting the edge. As companies claw back from the depths of the recession, they need to know how to regain their customers, boost their profit margins, manage their workforce efficiently, and block the competition from cutting into their markets. More than twenty-five centuries ago, the brilliant Chinese military theorist Sun Tzu explained how to do all these things. True, he was talking about warfare. But as thousands of executives have discovered, his strategies apply equally well to today's business scene. Now a single volume brings together following three business classics: `Sun Tzu: The Art of War for Managers` that offers fifty rules by which to apply Sun Tzu's precepts to the problems managers face every day; `Sun Tzu for Execution` that expands Sun Tzu's philosophy to show how day-to-day decisions in business must be executed for maximum effect and profitability; and, `Sun Tzu for Success` that shows how to use Sun Tzu's text to master challenges and overcome the most important problems in your business and your life.

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Holdings
Item type	Current library	Call number	Status	Barcode
Open Shelf	Albukhary International University LEVEL 2	HF 5386 .M53 2011 (Browse shelf(Opens below))	Available	1100027250

Total holds: 0

Includes index.

Sun Tzu / Gerald A. Michaelson. Originally published: Alcoa, Tenn., Pressmark, 1998 --
Sun Tzu for execution / Steven W. Michaelson. Originally published: 2007 --
Sun Tzu for success / Gerald A. Michaelson with Steven Michaelson. Originally published: 2003. --
Preparing for the battle is essential to winning --
You must fight to win --
Mobility and flexibility are key to victory --
Simplicity --
Create alignment --
People always --
Flexibility --
Have towering strengths --
Personal characteristics for success --
Strategies for success --
Tactics for success --
Competitive success --
Practical applications.

business today is about getting the edge. As companies claw back from the depths of the recession, they need to know how to regain their customers, boost their profit margins, manage their workforce efficiently, and block the competition from cutting into their markets. More than twenty-five centuries ago, the brilliant Chinese military theorist Sun Tzu explained how to do all these things. True, he was talking about warfare. But as thousands of executives have discovered, his strategies apply equally well to today's business scene. Now a single volume brings together following three business classics: `Sun Tzu: The Art of War for Managers` that offers fifty rules by which to apply Sun Tzu's precepts to the problems managers face every day; `Sun Tzu for Execution` that expands Sun Tzu's philosophy to show how day-to-day decisions in business must be executed for maximum effect and profitability; and, `Sun Tzu for Success` that shows how to use Sun Tzu's text to master challenges and overcome the most important problems in your business and your life.

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