Gaining and sustaining competitive advantage / Jay B. Barney.

By:

Barney, Jay B

Material type: Text

TextLanguage: English Publication details: Boston: Pearson, c2011.Edition: 4th edDescription: xv, 495 p.: ill.; 24 cmISBN:

9780132479066

Subject(s):

LOC classification:

HD 31 \b .B373 2011

Contents:

PART I: The Logic of Strategic AnalysisChapter 1. Introduction: What Is Strategy?Chapter 2. Firm Performance and Competitive AdvantageChapter 3. Evaluating Environmental ThreatsChapter 4. Evaluating Environmental OpportunitiesChapter 5. Evaluating Firm Strengths and Weaknesses: The Resource-Based ViewPART II: Business StrategiesChapter 6. Cost LeadershipChapter 7. Product DifferentiationChapter 8. Flexibility: Real Options Analysis Under Risk and UncertaintyChapter 9. Tacit Collusion: Cooperation to Reduce CompetitionPART III: Corporate StrategiesChapter 10. Vertical Integration StrategiesChapter 11. Diversification StrategiesChapter 12. Implementing Corporate DiversificationChapter 13. Strategic AlliancesChapter 14. Merger and Acquisition StrategiesChapter 15. International Strategies

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Holdings
Item type	Current library	Call number	Status	Barcode
Open Shelf	Albukhary International University LEVEL 2	HD 31 .B373 2011 (Browse shelf(Opens below))	Available	1100032342

Total holds: 0

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