Gaining and sustaining competitive advantage / Jay B. Barney.

By:

Barney, Jay B

Material type:

TextLanguage: English Publication details: Boston: Pearson, c2011.Edition: 4th edDescription: xv, 495 p.: ill.; 24 cmISBN:

9780132479066

Subject(s):

LOC classification:

HD 31 \b .B373 2011

Contents:

PART I: The Logic of Strategic AnalysisChapter 1. Introduction: What Is Strategy?Chapter 2. Firm Performance and Competitive AdvantageChapter 3. Evaluating Environmental ThreatsChapter 4. Evaluating Environmental OpportunitiesChapter 5. Evaluating Firm Strengths and Weaknesses: The Resource-Based ViewPART II: Business StrategiesChapter 6. Cost LeadershipChapter 7. Product DifferentiationChapter 8. Flexibility: Real Options Analysis Under Risk and UncertaintyChapter 9. Tacit Collusion: Cooperation to Reduce CompetitionPART III: Corporate StrategiesChapter 10. Vertical Integration StrategiesChapter 11. Diversification StrategiesChapter 12. Implementing Corporate DiversificationChapter 13. Strategic AlliancesChapter 14. Merger and Acquisition StrategiesChapter 15. International Strategies

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Open Shelf	Albukhary International University LEVEL 2				HD 31 .B373 2011 (Browse shelf(Opens below))					Available			1100032342

Total holds: 0

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