Business marketing : connecting strategy, relationships, and learning / by F. Robert Dwyer, and John F. Tanner
Material type:
TextPublication details: India: Tata McGraw-Hill Education India, c2008Edition: 3rd edition , Special Indian EditionDescription: 688 pagesISBN: - 9780070220911
- 0070220913
- HF 5415 .D99 2008
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Open Shelf | Albukhary International University LEVEL 2 | HF 5415 .D99 2008 (Browse shelf(Opens below)) | Available | 1100027065 |
Total holds: 0
The text introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. It provides a balanced treatment of theory and practical applications. The authors strive to emphasize that connecting new knowledge with developed knowledge is the essence of learning; and connecting people to knowledge and knowledge to people is the essence of relationships.
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