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Business marketing : connecting strategy, relationships, and learning / by F. Robert Dwyer, and John F. Tanner

By: Contributor(s): Material type: TextTextPublication details: India: Tata McGraw-Hill Education India, c2008Edition: 3rd edition , Special Indian EditionDescription: 688 pagesISBN:
  • 9780070220911
  • 0070220913
Subject(s): LOC classification:
  • HF 5415  .D99 2008
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Item type Current library Call number Status Barcode
Open Shelf Albukhary International University LEVEL 2 HF 5415 .D99 2008 (Browse shelf(Opens below)) Available 1100027065
Total holds: 0

The text introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. It provides a balanced treatment of theory and practical applications. The authors strive to emphasize that connecting new knowledge with developed knowledge is the essence of learning; and connecting people to knowledge and knowledge to people is the essence of relationships.

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