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E-marketing / by Judy Strauss, and Raymond Frost.

By: Contributor(s): Material type: TextPublication details: Boston : Pearson/Prentice Hall, c2012.Edition: 6th edDescription: xxi, 426 pages : illustrations ; 24 cmISBN:
  • 9788120345010
  • 9780132147552
  • 0132147556
Subject(s): LOC classification:
  • HF 5415.1265  .S77 2012
Contents:
E-marketing in context -- past, present, and future -- Strategic E-marketing and performance metrics -- The E-marketing plan -- E-marketing environment -- Building inclusive E-markets -- Ethical and legal issues -- E-marketing strategy -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- E-marketing management -- Product: the online offer -- Price: the online value -- The Internet for distribution -- E-marketing communication tools -- Engaging customers and social media -- Buying digital media space -- Customer relationship management.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Open Shelf Albukhary International University LEVEL 2 HF 5415.1265 .S77 2012 (Browse shelf(Opens below)) Available 1100025101
Total holds: 0

Includes bibliographical references (403-407) and index.

E-marketing in context -- past, present, and future -- Strategic E-marketing and performance metrics -- The E-marketing plan -- E-marketing environment -- Building inclusive E-markets -- Ethical and legal issues -- E-marketing strategy -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- E-marketing management -- Product: the online offer -- Price: the online value -- The Internet for distribution -- E-marketing communication tools -- Engaging customers and social media -- Buying digital media space -- Customer relationship management.

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