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E-marketing / by Judy Strauss, and Raymond Frost.

By: Contributor(s): Material type: TextTextPublication details: Boston : Pearson/Prentice Hall, c2012.Edition: 6th edDescription: xxi, 426 pages : illustrations ; 24 cmISBN:
  • 9788120345010
  • 9780132147552
  • 0132147556
Subject(s): LOC classification:
  • HF 5415.1265  .S77 2012
Contents:
E-marketing in context -- past, present, and future -- Strategic E-marketing and performance metrics -- The E-marketing plan -- E-marketing environment -- Building inclusive E-markets -- Ethical and legal issues -- E-marketing strategy -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- E-marketing management -- Product: the online offer -- Price: the online value -- The Internet for distribution -- E-marketing communication tools -- Engaging customers and social media -- Buying digital media space -- Customer relationship management.
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Holdings
Item type Current library Call number Status Barcode
Open Shelf Albukhary International University LEVEL 2 HF 5415.1265 .S77 2012 (Browse shelf(Opens below)) Available 1100025101
Total holds: 0

Includes bibliographical references (403-407) and index.

E-marketing in context -- past, present, and future -- Strategic E-marketing and performance metrics -- The E-marketing plan -- E-marketing environment -- Building inclusive E-markets -- Ethical and legal issues -- E-marketing strategy -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- E-marketing management -- Product: the online offer -- Price: the online value -- The Internet for distribution -- E-marketing communication tools -- Engaging customers and social media -- Buying digital media space -- Customer relationship management.

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