Positioning organizational culture --
Unpacking organizational culture --
Lenses for understanding organizational culture --
Developing, managing, and changing organizational culture --
The culture toolkit : methods for exploring organizational culture.

Joann Keyton introduces the basic elements--assumptions, values, and artifacts--of organizational culture, draws on communication and management research findings, and integrates practical applications throughout the text. The book helps students to identify and read organizational culture through different lenses, create cultural interpretations, and ultimately make informed work and employment decisions. Key features: Offers a communication perspective. The focus on communication practices and processes helps students understand how they can influence the organizational culture; synthesizes the research. By bringing together research sources from across many disciplines, Keyton provides a unique analysis of the organizational culture literature; provides a multi-perspective view of organizational culture. Perspectives covered include symbolic performance, narrative reproduction, textual reproduction, management, and power and politics; and concludes with a practical "Culture Toolkit". The toolkit provides quantitative and qualitative techniques for conducting analyses of organizational culture.