Review of marketing research : vol. 5 / edited by Naresh K. Malhotra.

Contributor(s):

Malhotra, Naresh K [author]

Material type:

TextSeries: Publication details: London, United Kingdom : Taylor & Francis Ltd, c2009Edition: 5 Revised editionDescription: vxx, 194 pages : illustrations ; 26 cmISBN:

9780765621252

Subject(s):

Marketing research -- Periodicals

LOC classification:

HF 5415.2 .R48 2009

Summary: Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Open Shelf	Albukhary International University LEVEL 2				HF 5415.2 .R48 2009 (Browse shelf(Opens below))					Available			1100008998

Total holds: 0

Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.

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