Review of marketing research : vol. 5 / edited by Naresh K. Malhotra.

Contributor(s):

Malhotra, Naresh K [author]

Material type: Text

TextSeries: Publication details: London, United Kingdom : Taylor & Francis Ltd, c2009Edition: 5 Revised editionDescription: vxx, 194 pages : illustrations ; 26 cmISBN:

9780765621252

Subject(s):

Marketing research -- Periodicals

LOC classification:

HF 5415.2 .R48 2009

Summary: Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Open Shelf	Albukhary International University LEVEL 2	HF 5415.2 .R48 2009 (Browse shelf(Opens below))	Available	1100008998

Total holds: 0

Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.

There are no comments on this title.

to post a comment.