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Cambridge international AS and A level : Business studies / Peter Stimpson and Alastair Farquharson

By: Contributor(s): Material type: TextTextPublication details: Cambridge : Cambridge University Press, c2010. Edition: 2nd edDescription: vii, 680 pages : illustrations (some color) ; 28 cm. + 1 CD-ROMISBN:
  • 9780521126564
Subject(s): LOC classification:
  • HF 5351  .S85 2010
Contents:
Introduction; Unit 1. Business and its Environment: -- 1. Enterprise; -- 2. Business structure; -- 3. Size of business; -- 4. Business objectives; -- 5. Stakeholders in a business; -- 6. External influences on business activity; -- 7. External economic influences on business behaviour; -- Unit 2. People in Organizations: -- 8. Management and leadership; -- 9. Motivation; -- 10. Human resource management; -- 11. Further human resource management; -- 12. Organisation structure; -- 13. Business communication; -- Unit 3. Marketing: -- 14. What is marketing?; -- 15. Market research; -- 16. The marketing mix - product and price; -- 17. The marketing mix - promotion and place; -- 18. Marketing planning; -- 19. Globalisation and international marketing; -- Unit 4. Operations and Project Management: -- 20. The nature of operations; -- 21. Operations planning; -- 22. Inventory management; -- 23. Capacity utilization; -- 24. Lean production and quality management; -- 25. Project management; -- Unit 5. Finance and Accounting: -- 26. Business finance; -- 27. Forecasting cash flows; -- 28. Costs; -- 29. Accounting fundamentals; -- 30. Budgets; -- 31. Contents of published accounts; -- 32. Analysis of published accounts; -- 33. Investment appraisal; -- Unit 6. Strategic Management: -- 34. What is strategic management?; -- 35. Strategic analysis; -- 36. Strategic choice; -- 37. Strategic implementation; -- 38. Preparing for your examinations; -- Index; -- Acknowledgements.
Summary: A new edition that matches the content of the 2012 Cambridge syllabus. This new edition, available in both print and e-book formats, is written in a clear and accessible style and offers comprehensive coverage of the Cambridge AS and A Level Business Studies syllabus. Fully endorsed by CIE, the text guides students carefully through content and methodology, and includes a wide range of international case studies, definitions of key terms and a wealth of practice materials. The print book includes a CD-ROM of supplementary materials including answers to selected activities, multiple-choice questions, exemplar marking grids and mind maps to aid revision. These supplementary materials are also included in the e-book version.
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Holdings
Item type Current library Call number Status Barcode
Open Shelf Albukhary International University LEVEL 2 HF 5351 .S85 2010 (Browse shelf(Opens below)) Available 1100008389
Audio-visual Materials Albukhary International University LEVEL 1 HF 5351 .S85 2010 (Browse shelf(Opens below)) Available 1100008390
Total holds: 0

Includes CD-ROM

A new edition that matches the content of the 2012 Cambridge syllabus.

Includes index.

Introduction; Unit 1. Business and its Environment: -- 1. Enterprise; -- 2. Business structure; -- 3. Size of business; -- 4. Business objectives; -- 5. Stakeholders in a business; -- 6. External influences on business activity; -- 7. External economic influences on business behaviour; -- Unit 2. People in Organizations: -- 8. Management and leadership; -- 9. Motivation; -- 10. Human resource management; -- 11. Further human resource management; -- 12. Organisation structure; -- 13. Business communication; -- Unit 3. Marketing: -- 14. What is marketing?; -- 15. Market research; -- 16. The marketing mix - product and price; -- 17. The marketing mix - promotion and place; -- 18. Marketing planning; -- 19. Globalisation and international marketing; -- Unit 4. Operations and Project Management: -- 20. The nature of operations; -- 21. Operations planning; -- 22. Inventory management; -- 23. Capacity utilization; -- 24. Lean production and quality management; -- 25. Project management; -- Unit 5. Finance and Accounting: -- 26. Business finance; -- 27. Forecasting cash flows; -- 28. Costs; -- 29. Accounting fundamentals; -- 30. Budgets; -- 31. Contents of published accounts; -- 32. Analysis of published accounts; -- 33. Investment appraisal; -- Unit 6. Strategic Management: -- 34. What is strategic management?; -- 35. Strategic analysis; -- 36. Strategic choice; -- 37. Strategic implementation; -- 38. Preparing for your examinations; -- Index; -- Acknowledgements.

A new edition that matches the content of the 2012 Cambridge syllabus. This new edition, available in both print and e-book formats, is written in a clear and accessible style and offers comprehensive coverage of the Cambridge AS and A Level Business Studies syllabus. Fully endorsed by CIE, the text guides students carefully through content and methodology, and includes a wide range of international case studies, definitions of key terms and a wealth of practice materials. The print book includes a CD-ROM of supplementary materials including answers to selected activities, multiple-choice questions, exemplar marking grids and mind maps to aid revision. These supplementary materials are also included in the e-book version.

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