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Cambridge international AS and A level : Business studies / Peter Stimpson and Alastair Farquharson

By: Contributor(s): Material type: TextPublication details: Cambridge : Cambridge University Press, c2010. Edition: 2nd edDescription: vii, 680 pages : illustrations (some color) ; 28 cm. + 1 CD-ROMISBN:
  • 9780521126564
Subject(s): LOC classification:
  • HF 5351  .S85 2010
Contents:
Introduction; Unit 1. Business and its Environment: -- 1. Enterprise; -- 2. Business structure; -- 3. Size of business; -- 4. Business objectives; -- 5. Stakeholders in a business; -- 6. External influences on business activity; -- 7. External economic influences on business behaviour; -- Unit 2. People in Organizations: -- 8. Management and leadership; -- 9. Motivation; -- 10. Human resource management; -- 11. Further human resource management; -- 12. Organisation structure; -- 13. Business communication; -- Unit 3. Marketing: -- 14. What is marketing?; -- 15. Market research; -- 16. The marketing mix - product and price; -- 17. The marketing mix - promotion and place; -- 18. Marketing planning; -- 19. Globalisation and international marketing; -- Unit 4. Operations and Project Management: -- 20. The nature of operations; -- 21. Operations planning; -- 22. Inventory management; -- 23. Capacity utilization; -- 24. Lean production and quality management; -- 25. Project management; -- Unit 5. Finance and Accounting: -- 26. Business finance; -- 27. Forecasting cash flows; -- 28. Costs; -- 29. Accounting fundamentals; -- 30. Budgets; -- 31. Contents of published accounts; -- 32. Analysis of published accounts; -- 33. Investment appraisal; -- Unit 6. Strategic Management: -- 34. What is strategic management?; -- 35. Strategic analysis; -- 36. Strategic choice; -- 37. Strategic implementation; -- 38. Preparing for your examinations; -- Index; -- Acknowledgements.
Summary: A new edition that matches the content of the 2012 Cambridge syllabus. This new edition, available in both print and e-book formats, is written in a clear and accessible style and offers comprehensive coverage of the Cambridge AS and A Level Business Studies syllabus. Fully endorsed by CIE, the text guides students carefully through content and methodology, and includes a wide range of international case studies, definitions of key terms and a wealth of practice materials. The print book includes a CD-ROM of supplementary materials including answers to selected activities, multiple-choice questions, exemplar marking grids and mind maps to aid revision. These supplementary materials are also included in the e-book version.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Open Shelf Albukhary International University LEVEL 2 HF 5351 .S85 2010 (Browse shelf(Opens below)) Available 1100008389
Audio-visual Materials Albukhary International University LEVEL 1 HF 5351 .S85 2010 (Browse shelf(Opens below)) Available 1100008390
Total holds: 0

Includes CD-ROM

A new edition that matches the content of the 2012 Cambridge syllabus.

Includes index.

Introduction; Unit 1. Business and its Environment: -- 1. Enterprise; -- 2. Business structure; -- 3. Size of business; -- 4. Business objectives; -- 5. Stakeholders in a business; -- 6. External influences on business activity; -- 7. External economic influences on business behaviour; -- Unit 2. People in Organizations: -- 8. Management and leadership; -- 9. Motivation; -- 10. Human resource management; -- 11. Further human resource management; -- 12. Organisation structure; -- 13. Business communication; -- Unit 3. Marketing: -- 14. What is marketing?; -- 15. Market research; -- 16. The marketing mix - product and price; -- 17. The marketing mix - promotion and place; -- 18. Marketing planning; -- 19. Globalisation and international marketing; -- Unit 4. Operations and Project Management: -- 20. The nature of operations; -- 21. Operations planning; -- 22. Inventory management; -- 23. Capacity utilization; -- 24. Lean production and quality management; -- 25. Project management; -- Unit 5. Finance and Accounting: -- 26. Business finance; -- 27. Forecasting cash flows; -- 28. Costs; -- 29. Accounting fundamentals; -- 30. Budgets; -- 31. Contents of published accounts; -- 32. Analysis of published accounts; -- 33. Investment appraisal; -- Unit 6. Strategic Management: -- 34. What is strategic management?; -- 35. Strategic analysis; -- 36. Strategic choice; -- 37. Strategic implementation; -- 38. Preparing for your examinations; -- Index; -- Acknowledgements.

A new edition that matches the content of the 2012 Cambridge syllabus. This new edition, available in both print and e-book formats, is written in a clear and accessible style and offers comprehensive coverage of the Cambridge AS and A Level Business Studies syllabus. Fully endorsed by CIE, the text guides students carefully through content and methodology, and includes a wide range of international case studies, definitions of key terms and a wealth of practice materials. The print book includes a CD-ROM of supplementary materials including answers to selected activities, multiple-choice questions, exemplar marking grids and mind maps to aid revision. These supplementary materials are also included in the e-book version.

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