What I didn't learn in business school : how strategy works in the real world / Jay B. Barney and Trish Gorman Clifford.

By:

Barney, Jay B

Contributor(s):

Clifford, Trish Gorman

Material type:

TextLanguage: English Publication details: Boston : Harvard Business Review Press, c2010.Description: xxiii, 234 p. ; 25 cmISBN:

9781422157633
1422170721

Other title:

What I did not learn in business school

Subject(s):

LOC classification:

HD 30.28 \b .B37 2010

Summary: Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed. Justin and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don't help them grapple with the human side of strategy--including political forces swirling within HGS. Everyone involved in the engagement is biased and insecure, brilliant.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Open Shelf	Albukhary International University LEVEL 2				HD 30.28 .B37 2010 (Browse shelf(Opens below))					Available			1100008484
	Open Shelf	Albukhary International University LEVEL 2				HD 30.28 .B37 2010 (Browse shelf(Opens below))					Available			1100008359

Total holds: 0

Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed. Justin and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don't help them grapple with the human side of strategy--including political forces swirling within HGS. Everyone involved in the engagement is biased and insecure, brilliant.

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