What I didn't learn in business school : how strategy works in the real world / Jay B. Barney and Trish Gorman Clifford.

By:

Barney, Jay B

Contributor(s):

Clifford, Trish Gorman

Material type: Text

TextLanguage: English Publication details: Boston : Harvard Business Review Press, c2010.Description: xxiii, 234 p. ; 25 cmISBN:

9781422157633
1422170721

Other title:

What I did not learn in business school

Subject(s):

LOC classification:

HD 30.28 \b .B37 2010

Summary: Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed. Justin and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don't help them grapple with the human side of strategy--including political forces swirling within HGS. Everyone involved in the engagement is biased and insecure, brilliant.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Open Shelf	Albukhary International University LEVEL 2	HD 30.28 .B37 2010 (Browse shelf(Opens below))	Available	1100008484
Open Shelf	Albukhary International University LEVEL 2	HD 30.28 .B37 2010 (Browse shelf(Opens below))	Available	1100008359

Total holds: 0

Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed. Justin and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don't help them grapple with the human side of strategy--including political forces swirling within HGS. Everyone involved in the engagement is biased and insecure, brilliant.

There are no comments on this title.

to post a comment.