International marketing : an Asia Pacific focus / by Masaaki Kotabe... [et. al.]

Contributor(s):

Kotabe, Masaaki [author]

Material type: Text

TextPublication details: New Delhi, India : Wiley india Pvt. Ltd, c2005Description: xv, 624 pages : color illustrations ; 26 cmISBN:

9788126518487
8126518480

Subject(s):

LOC classification:

HF 5415.12 .A78 .I56 2005

Contents:

Part 1. International marketing environment -- 1. Introduction to international marketing -- 2. Economic and financial environment -- 3. Political and legal environment -- 4. Cultural environment -- 5. Understanding international consumers -- Part 2. Analysing international marketing opportunities -- 6. International marketing research -- 7. Segmentation and positioning -- 8. Market selection and entry strategies -- Part 3. Developing international marketing strategy -- 9. Developing new goods and services for international markets -- 10. Branding -- 11. International marketing communication -- 12. Logistics: Sourcing and distribution -- 13. Export and import management -- 14. International pricing -- Part 4. Trends in global marketing -- 15. Global marketing strategy -- 16. The evolving global marketplace.

Summary: Intended for undergraduate students studying International Marketing in Australia. The text aims to prepare the student to become an effective international marketing manager, overseeing international marketing activities in an increasingly competitive environment. Five Australian authors.

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Holdings
Item type	Current library	Call number	Status	Barcode
Open Shelf	Albukhary International University LEVEL 2	HF 5415.12 .A78 .I56 2005 (Browse shelf(Opens below))	Available	1100028074

Total holds: 0

Includes bibliographical references

Part 1. International marketing environment --
1. Introduction to international marketing --
2. Economic and financial environment --
3. Political and legal environment --
4. Cultural environment --
5. Understanding international consumers --
Part 2. Analysing international marketing opportunities --
6. International marketing research --
7. Segmentation and positioning --
8. Market selection and entry strategies --
Part 3. Developing international marketing strategy --
9. Developing new goods and services for international markets --
10. Branding --
11. International marketing communication --
12. Logistics: Sourcing and distribution --
13. Export and import management --
14. International pricing --
Part 4. Trends in global marketing --
15. Global marketing strategy --
16. The evolving global marketplace.

Intended for undergraduate students studying International Marketing in Australia. The text aims to prepare the student to become an effective international marketing manager, overseeing international marketing activities in an increasingly competitive environment. Five Australian authors.

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