Includes index.

This book is packed with ideas for attracting and keeping customers, whether it is by a tried and true method or one of the new social networking crazes sweeping the world.

Created especially for the Australian customer!

Attract customers and ensure the ongoing success of your small business with this no-nonsense guide

Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.


Know your target market ? identify your ideal customers, and what, how and why they buy
Develop business and marketing plans ? learn how to create them and why they're so important
Build effective databases ? develop a database that creates business for you, without the headaches
Solidify your branding ? create a unique brand and keep it fresh and exciting
Understand the power of advertising ? assess if it's right for your business and how to pick the right strategies
Master publicity ? get your business in the media with the right message
Implement relationship marketing ? develop and maintain networks to create new opportunities
Embrace websites and online marketing ? build a website that drives customers to you, and use online tools and search engines to generate business