Preface. Credits. Chapter 1 Toucan Sam Teaches Me a Lesson. The day I knew it was time to take control. Chapter 2 Building a Better Birdhouse. The birth and near-death of our first business. Chapter 3 Hey Kid, Want to Buy a Hoodie? Risking our homes to make T-shirts and hats. Chapter 4 "Is Tony Hawk a Real Person?" From motion capture to gaming franchise. Chapter 5 What the Hell Is a HuckJam? Innovation and improvisation on a million-dollar ramp. Chapter 6 "Extreme" Is a Four-Letter Word. "This is how we do it in our world". Chapter 7 The Denim Debacle. Some business ideas that didn't quite fly. Chapter 8 Final Cut. The key to image control: get your own editing bay. Chapter 9 Hashtag Is Not a Death-Metal Band. Reaching out through tweets, apps, and satrad. Chapter 10 How to Never Get a Movie Made. Hollywood will break your heart, or at least piss you off. Chapter 11 Stinky Diapers in First Class. How to balance travel and family: bring 'em. Chapter 12 Giving Back. Family, friends, Regis, and a very smart fifth-grader help me build a charity. Acknowledgments. Index.

The most famous skateboarder ever shares the business secrets to his success! Tony Hawk ranks among the richest pitchmen in any sport. And in a sport that s especially youth-oriented, Tony, a 40-something father of four, still manages to connect with a young audience.