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Coopetition : winning strategies for the 21st century / edited by Said Yami ... [et al.].

Contributor(s): Material type: TextTextPublication details: Cheltenham, UK: Edward Elgar, c2010.Description: xi, 264 p.: ill.; 24 cmISBN:
  • 9781848443211
Subject(s): LOC classification:
  • HD 69 .S8 \b .C67 2010
Summary: As an original strategic management perspective, coopetition has hitherto been underexploited in analysing contemporary firm strategies and behaviours and, more generally, managerial practices and processes. This innovative book provides both theoretical insights and empirical evidence on coopetition.
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Item type Current library Call number Status Barcode
Open Shelf Albukhary International University LEVEL 2 HD 69 .S8 .C67 2010 (Browse shelf(Opens below)) Available 1100006083
Total holds: 0

As an original strategic management perspective, coopetition has hitherto been underexploited in analysing contemporary firm strategies and behaviours and, more generally, managerial practices and processes. This innovative book provides both theoretical insights and empirical evidence on coopetition.

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