Coopetition : winning strategies for the 21st century / edited by Said Yami ... [et al.].
Material type:
- 9781848443211
- HD 69 .S8 \b .C67 2010
Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
Open Shelf | Albukhary International University LEVEL 2 | HD 69 .S8 .C67 2010 (Browse shelf(Opens below)) | Available | 1100006083 |
Total holds: 0
As an original strategic management perspective, coopetition has hitherto been underexploited in analysing contemporary firm strategies and behaviours and, more generally, managerial practices and processes. This innovative book provides both theoretical insights and empirical evidence on coopetition.
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