Foundations of marketing / by William M. Pride, O. C. Ferrell.

By:

Pride, William M

Contributor(s):

Ferrell, O. C [author]

Material type: Text

TextPublication details: Boston: Houghton Mifflin, c2011. Edition: 4th editionDescription: 441 pages : color illustrations ; 28cmISBN:

1439039445
9781439039441

Subject(s):

Marketing

LOC classification:

HF 5514 .P75 2011

Contents:

Part I: STRATEGIC MARKETING AND ITS ENVIRONMENT. 1. Customer-Driven Strategic Marketing. 2. Planning Marketing Strategies. 3. The Marketing Environment, Social Responsibility, and Ethics. -- Part II: MAREKET RESEARCH AND TARGET MARKETS. 4. Marketing Research and Information Systems. 5. Target Markets: Segmentation and Evaluation. -- PART III: CUSTOMER BEHAVIOR. 6. Consumer Buying Behavior. 7. Business Markets and Buying Behavior. 8. Global Markets and International Marketing. -- Part IV: PRODUCT DECISIONS. 9. Product, Branding, and Packaging Concepts. 10. Developing and Managing Goods and Services. -- Part V: PRICING DECISIONS. 11. Pricing Fundamentals. 12. Pricing Management. -- Part VI: DISTRIBUTION DECISIONS. 13. Marketing Channels and Supply Chain Management. 14. Retailing, Direct Marketing and Wholesaling. -- Part VII: PROMOTION DECISIONS. 15. Integrated Marketing Communications. 16. Advertising and Public Relations. 17. Personal Selling and Sales Promotion. Appendix: Careers in Marketing

Summary: Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Fourth Edition includes new advertisements, photos, and screen shots throughout the text; activities contributing to a larger semester goal to create a marketing plan; boxed features highlighting text themes; and Opening Vignettes that feature engaging companies intended to spark student interest.

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Holdings
Item type	Current library	Call number	Status	Barcode
Open Shelf	Albukhary International University LEVEL 2	HF 5415 .P752 2013 (Browse shelf(Opens below))	Available	1100028604
Open Shelf	Albukhary International University LEVEL 2	HF 5514 .P75 2011 (Browse shelf(Opens below))	Available	1100003172

Total holds: 0

Part I: STRATEGIC MARKETING AND ITS ENVIRONMENT. 1. Customer-Driven Strategic Marketing. 2. Planning Marketing Strategies. 3. The Marketing Environment, Social Responsibility, and Ethics. --
Part II: MAREKET RESEARCH AND TARGET MARKETS. 4. Marketing Research and Information Systems. 5. Target Markets: Segmentation and Evaluation. --
PART III: CUSTOMER BEHAVIOR. 6. Consumer Buying Behavior. 7. Business Markets and Buying Behavior. 8. Global Markets and International Marketing. --
Part IV: PRODUCT DECISIONS. 9. Product, Branding, and Packaging Concepts. 10. Developing and Managing Goods and Services. --
Part V: PRICING DECISIONS. 11. Pricing Fundamentals. 12. Pricing Management. --
Part VI: DISTRIBUTION DECISIONS. 13. Marketing Channels and Supply Chain Management. 14. Retailing, Direct Marketing and Wholesaling. --
Part VII: PROMOTION DECISIONS. 15. Integrated Marketing Communications. 16. Advertising and Public Relations. 17. Personal Selling and Sales Promotion. Appendix: Careers in Marketing

Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Fourth Edition includes new advertisements, photos, and screen shots throughout the text; activities contributing to a larger semester goal to create a marketing plan; boxed features highlighting text themes; and Opening Vignettes that feature engaging companies intended to spark student interest.

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