Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Material type:
- text
- unmediated
- volume
- 9781292208787 (print)
- 650.072 23
- HD30.4 .S28 2019
Item type | Current library | Call number | Copy number | Status | Notes | Barcode | |
---|---|---|---|---|---|---|---|
Open Shelf | Albukhary International University LEVEL 2 | HD30.4 .S28 2019 (Browse shelf(Opens below)) | 1/2 | Available | Programmes : BBA | 1800003550 | |
Red Spot | Albukhary International University LEVEL 2 | HD30.4 .S28 2019 (Browse shelf(Opens below)) | 2/2 | Available | Programmes : BBA | 1800003551 |
Revised edition of the authors' Research methods for business students, 2015.
Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
There are no comments on this title.