Product analytics : applied data science techniques for actionable consumer insights / Joanne Rodrigues.

By:

Rodrigues, Joanne [author.]

Material type: Text

TextSeries: Pearson business analytics seriesPublisher: Boston : Pearson, 2020Description: pages cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780135258521

LOC classification:

HD 30.37 R696 2021

Summary: "Product Analytics bridges the divide between high-value business insights and today's best statistics and machine learning techniques, offering practical qualitative and quantitative techniques to generate actionable insight into customer behavior. Experienced data scientist and enterprise manager Joanne Rodrigues presents statistical techniques to determine why things happen, and how to change what people do at scale. She complements these with the social sciences' most useful qualitative techniques for creating better theories, designing better metrics, and driving more rapid and sustained behavior change"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Barcode
Open Shelf	Albukhary International University LEVEL 2	HD 30.37 R696 2021 (Browse shelf(Opens below))	1/1	Available	Programme : SCI	1800004022

Total holds: 0

"Product Analytics bridges the divide between high-value business insights and today's best statistics and machine learning techniques, offering practical qualitative and quantitative techniques to generate actionable insight into customer behavior. Experienced data scientist and enterprise manager Joanne Rodrigues presents statistical techniques to determine why things happen, and how to change what people do at scale. She complements these with the social sciences' most useful qualitative techniques for creating better theories, designing better metrics, and driving more rapid and sustained behavior change"-- Provided by publisher.

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